RAQAMLI MARKETING TEXNOLOGIYALARDAN FOYDALANIB KORXONANING MARKETING FAOLIYATINI REJALASHTIRISH
Keywords:
Kalit so’zlar: Raqamli texnologiyalar, raqamli marketing, bosish uchun to’lov (Pay-Per-Click), Qidiruv tizimini optimallashtish (Search Engine Optimization), atributli modellashtirish, Ilova dasturlash interfeysi (Application Programming Interface), Facebook, Facebook pikseli, savdo “quvuri”, maqsadli auditoriya, reklama.Abstract
Annotatsiya: Maqolada raqamli marketing texnologiyalardan foydalanib korxonaning marketing faoliyatini rejalashtirish, uni rivojlantirish va reklama taqdim qilish orqali tashkilotning mijozlar sonini oshirish yo’llarini haqida fikr yuritiladi. Globallashuv jarayonida raqamli marketing texnologiyalaridan foydalangan holda nafaqat katta kompaniyalar, balki kichik biznes tashkilotlarini ham tubdan o'zgartirishi mumkin. Raqamli marketing texnologiyalarning afzalliklari va ular yaratayotgan qulayliklar haqida bayon qilinadi.
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